Bristol's long-term recovery from the recession will be hampered by the city's clogged streets and poor public transport system, business leaders claim.
Sounds like a chance to hammer the bus companies? No, a chance to hammer drivers, of course!
"But in order for the economy not just to pick up but to see sustained long-term growth, changes must be made now in time for the renewal of increased demands on our road and rail network.
"These changes will be expensive and unpopular in some quarters, but politicians need to go ahead and make them and stop putting them off until after the forthcoming election."
So no prizes for guessing who they're planning on hitting.
Mr Sturge said: "We are hearing, from all quarters the idea of making Bristol entirely car-free on a Sunday. That would be a big change for Bristol and not one which would be acceptable, in the short term, to all parties, including many employers. But positive change for the long term inevitably will need investment and pain in the short term which may be unpalatable. Bristol is in a great position to pioneer radical change – but does it have to be so radical as reclaiming our streets for pedestrians?
Making Bristol entirely car-free? What fucking planet are these people living on? Clearly not this one, if they're claiming they're hearing it "from all quarters" which is just plainly a lie. They're hearing it from the hand-wringing vegan Bishopston cyclist contingent I expect. But all quarters? I think not.
The IoD's Question Time debate will take place at law firm Smith and Williamson's offices in Portwall Place at 6.30pm.
Bristol City Council, the West of England Partnership, transport planning expert Leo Eyles from Steer Davies Gleave, sustainable transport group Sustrans, and Justin Davies, managing director of bus group, First Bristol will take part.
So, the motorist nice and fairly represented then?
Maybe I should turn up.